Last updated: May 2018
This privacy notice tells you what to expect when Parking Force (UK) Limited (Trading as Parking Force) collects personal information about you when you use Parking Force. Parking Force is committed to protecting your personal information when you use Parking Force services. Whenever you provide such information we will only use your information in line with all applicable data protection laws, including the General Data Protection Regulation (GDPR). Your information will be kept in a secure environment and access to it will be restricted according to the 'need to know' principle.
What information will we collect about you?
When you use Parking Force, we will collect the following information about you:
Vehicle registration number
Car park you’re parking in
Parking Force collects information about how you use our products and services via our website and the device(s) you use to access the service. This includes collecting unique online identifiers such as IP addresses, which are numbers that uniquely identify a specific computer or other network device on the internet. For more information, see our section on ‘Privacy and Cookies’ below.
How will Parking Force use the information it collects about me?
Parking Force will use your personal data for a number of purposes including the following:
To provide the parking service and other Parking Force services (e.g. lounges, fast track security, add extras etc.) to you.
To provide you with information about these services and to deal with your requests and enquiries related to them.
To send you marketing communications about Parking Force and other Parking Force products and services. (through our email service provider with MailChimp)
To invite you to review the parking service (through our partnership with Reevoo and Feefo). We will share your name, email address, date and location of booking with Reevoo and Feefo.
We will use details of the car park booked to ensure our marketing communications are relevant to the Airport you are travelling through.
We may also match the data we collect with other data that we hold about you if you have used Parking Force products and services before. We do this to build up a picture of your personal preferences and understand how you use Parking Force products and services. This enables us to deliver a richer customer experience and ensures we only send relevant communications to you.
The lawful justification for collecting and using your personal data is that it is necessary for providing the service to you which you contractually enter into. Failure to provide mandatory data fields denoted by a ‘*’ will mean that we will not be able to deliver the parking service to you.
The lawful justification for sending marketing communications about Parking Force and other Parking Force products and services to you is because we have a legitimate business interest for your personal data to be used for this specific purpose. This enables us to inform you about the latest airport updates including exclusive offers, new products and services to improve your travel experience. We have conducted an assessment to make sure that the benefits to you are equal to the benefits to us. You are always in control of how we use your personal data. You can opt out of marketing communications during the registration process. You can also unsubscribe from Parking Force Airport marketing communications by clicking ‘Unsubscribe’ on the footer of a Parking Force marketing email.
The lawful justification for inviting you to review Parking Force through our partnership with Reevoo or Feefo is because we have a legitimate business interest for your personal data to be used for this specific purpose. This enables us to collect feedback about your experience and helps us to improve the service. Please note that completing a review is entirely optional.
The lawful justification for matching the data we collect with other data that we hold about you if you have used Parking Force products and services before is because we have a legitimate business interest for your personal data to be used for this specific purpose. This enables us to send you relevant and personalised content designed to make your journey smoother and more enjoyable. We have conducted an assessment to make sure that the benefits to you are equal to the benefits to us. You have the right to object to this processing which you can exercise by contacting firstname.lastname@example.org Please note that if you object, this may affect our ability to send personalised marketing communications to you.
Your information will be handled and used by the following recipients in order to deliver the services:
Service providers who managing the service E.g.: Parking, Hotel
Suppliers who provides products to us for sell on our website
Reevoo or Feefo who will invite you to review the service
MailChimp, our email marketing service provider
Customer service agents employed by or on behalf of Parking Force
We will keep your information within Parking Force and our trusted third parties except where disclosure is required by law, for example to government bodies and law enforcement agencies.
How long will Parking Force keep my information?
Your transactional information will be retained for a period of seven years and one month from the date of you last transaction due to tax regulations at which point all of your personal details is removed from our systems.
Where you tell us that you no longer wish to receive marketing messages about Parking Force and other Parking Force products and services, we will keep this information about you until you tell us otherwise. This is to ensure that we don’t send you any further marketing communications in error.
What rights do I have over my personal data?
Under the General Data Protection Regulation, you have the right to:
Access your personal data by making a subject access request
Rectification, erasure or restriction of your information where this is justified
Object to the processing of your information where this is justified
To exercise your rights, please contact the Parking Force Data Protection Officer using the below contact details:
Data Protection Officer
Privacy & Cookies
How to contact us
(T) 0207 3055 990
This privacy notice does not provide exhaustive detail of all aspects of Parking Force collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the contact address above.